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What are keywords and How to find them
When users are looking for information online, they will normally visit a search engine (Google, Bing, Yahoo, Ask, etc.) and then type in some words describing what they are looking for. After that,...
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Is keyword density still relevant?
Keyword density (%) is the percentage of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. For example, if you have a specific page with 200...
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How to rank high for your set of keywords and monitor their performance
Keyword ranking has a major impact on your Web traffic, lead generation and conversions. Research shows that almost half of all search engine users click on a result on the first page, and the higher...
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What is link building? Help for beginners
Link building can be defined as the process of establishing relevant backlinks to your website from other websites which help your website to achieve higher ranking in the major search engines and...
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How to get quality anchored backlinks to your site for free
In order to get quality anchored backlinks links pointing to your site you have to go to other sites across the internet and get them to link to one of the pages on your website. In this post I will...
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How to develop highly effective Link Building Campaigns
Before you start your link building campaign, take time to get your site in shape. Make sure your site looks professional, has good content and is easy to navigate. Most importantly you have to...
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How to Run an Online Competitor Analysis (Part 1)
This post is the first part in a series about the competitor analysis process where I will show you how to run an Off-Page Competition Analysis. I know it sounds painful, but the more you know about...
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Social Media: Benefits to SEO and How to Apply Your Keywords
Search engine optimization used to be all about keywords, meta-tags and content creation. Over time sites have become more diverse. Quality components have gained ground creating the need for more...
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How to Run an Online Competitor Analysis (Part 2)
In this case we will take a look at the competitors’ social media strategy by examining what they are doing in the social media Space. Luckily for us, there are free ways to research this online; you...
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How to create a high-impact marketing plan on a limited budget
Have you decided to launch a new product or service but you have a very limited budget? Whatever the reason is, sometimes launching a new product needs to be done on a shoestring budget. But this...
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